Description
University of LeicesterTo Whom It May Concern,
I am writing to express my full support for Dr. Helen McIntyre and her outstanding work in developing the Snugby (previously known as Snuby) project. As the Commercial Manager, I have had the privilege to observe Dr. McIntyre's substantial progress in translating academic research into innovative, practical solutions that deliver significant societal and healthcare benefits.
Dr. McIntyre's commitment to improving maternal and neonatal care through her pioneering work on the Snugby garment exemplifies the kind of translational research that embodies our University's mission to deliver real-world impact. The Snugby garment, developed in collaboration with the Technical Fashion Department at Birmingham City University, is designed to facilitate and improve skin-to-skin care for newborns and their caregivers. This initiative addresses a critical gap in postnatal care, aligning with the UNICEF Baby Friendly Initiative (BFI) standards and contributing to the enhancement of maternal and infant health outcomes.
The journey of the Snugby project has been marked by a remarkable combination of academic rigor, entrepreneurial drive, and interdisciplinary collaboration. In addition to the research outcomes, Dr. McIntyre has made significant strides in the commercialisation of the Snugby. She has navigated complex patenting and trademark processes, securing intellectual property rights across multiple jurisdictions and establishing a spin-out company to facilitate the garment's production and dissemination. These efforts demonstrate not only her dedication to improving patient care but also her ability to bridge the gap between research and industry.
Dr. McIntyre's dedication to research, innovation, and enterprise is exemplary. Her ability to lead complex projects, secure funding, and drive impactful change makes her a valuable asset to any institution. I wholeheartedly support her continued work on the Snugby project and her broader contributions to the University and the field of midwifery.
Yours sincerely,
Manish Asiani
Commercial Manager
| Period | 2025 → … |
|---|---|
| Degree of Recognition | Local |