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Why we get hooked on rubbish TV series

Press/Media

Description

LETTERS:

Prof Craig Jackson explains Imogen West-Knights’ compulsion to view 177 episodes of a TV show she doesn’t even like

Subject

Prof Craig Jackson explains Imogen West-Knights’ compulsion to view 177 episodes of a TV show she doesn’t even like

Period26 Dec 2025

Media contributions

1

Media contributions

  • TitleThe Guardian
    Degree of recognitionInternational
    Media name/outletThe Guardian
    Media typePrint
    Duration/Length/SizeWeb & Print
    Country/TerritoryUnited Kingdom
    Date26/12/25
    DescriptionImogen West-Knights’ TV viewing habits are more common than many realise (I hate this TV series I’m binge-watching, yet I’m on track to complete all 177 episodes. Why am I doing it?, 15 December). Media is consumed like any other product, and streaming platforms make this process easier than ever. Progress is meticulously logged on screen, offering a sense of achievement that can encourage what might be termed “hyperconsumption”.

    Rewatching familiar series removes the “hit or miss” experience often associated with streaming services, where quality varies. West-Knight may be experiencing a compulsion rather than addiction. Even when the viewing experience feels like a miss, the satisfaction of completing a series can outweigh the lack of enjoyment. And being a “completist” has never been easier, thanks to streaming services.
    Prof Craig Jackson
    Birmingham City University
    URLhttps://www.theguardian.com/tv-and-radio/2025/dec/26/why-we-get-hooked-on-rubbish-tv-series
    PersonsCraig Jackson