REF2021 11Z_ICS_A Augmented Reality and Virtual Reality interaction and quality of experience for industry and healthcare

    Impact: Public Policy or Services impacts, Health impacts

    Description of impact

    The Digital Media Technology (DMT) Lab at Birmingham City University has developed world-leading research to improve the quality of experience and interaction capabilities of Augmented and Virtual Reality systems (AR/VR). This research has been adopted by industry internationally, including Glaxo Smith Kline (GSK), and in two NHS Trusts. The impact has been in product analysis, consumer environment design, new tool development and new product evaluation, resulting in new projects, tools, practices and cost savings. Furthermore, a series of AR/VR events have informed, educated and inspired traction in industry awareness. A range of clinical medical simulations including a world first inexpensive VR ophthalmology training application which has significantly improved trainee doctors’ confidence and ability to perform this procedure in patients in the future. Finally, the design of an AR platform for delivering radiotherapy training and treatment has been formally agreed with a major NHS cancer centre.
    Impact date20142021
    Category of impactPublic Policy or Services impacts, Health impacts
    Impact levelAdoption