Description of impact
A five-year partnership with Cheltenham Jazz Festival (CJF) has resulted in several significant changes in their approach to audience engagement, festival programming and artistic commissioning. Working closely with CJF’s senior management, along with the marketing team, BCU researchers co-designed a set of activities that enabled the Festival to better understand its audience, redefine its relationship with performers, create original artistic work, and evaluate some of its key principles and organisational practices. Impact was achieved through the development of a mobile application, and collaboration on a series of artist-based workshops and industry-focused public events.Impact date | 2015 → 2020 |
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Category of impact | Cultural impacts |
Impact level | Engagement |
Related content
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Outputs
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'Let there be rock!' Myth and ideology in the rock festivals of the transatlantic counterculture
Research output: Chapter in Book/Report/Conference proceeding › Chapter
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A time for jazz: Narrative and history in Alan Lomax's Mister Jelly Roll
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The Harkive Project: popular music reception, digital technologies, and data analysis
Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Space is the place: European jazz festivals as cultural heritage sites
Research output: Contribution to journal › Article › peer-review