Research output per year
Research output per year
Personal profile
Research and Innovation interests
His research interests are in the areas of Branding, Promotions, and Digital Marketing.
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Dive into the research topics where Asad Abbas Jaffari is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Authenticity Over Automation: How AI-Mediated Sustainability Communication Shapes Trust and Green Purchase Intention
Jaffari, A. A. (Corresponding / Lead Author), Shaikh, S., Palazzo, M. (Corresponding / Lead Author) & Khan, S. Y., 2026, In: Competitiveness Review.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Consumer Perceptions of Sustainability and Ethical Eating How Values Shape Purchasing Decisions
Jaffari, A. A., Wajid, N. & Owolewa, M., 5 Feb 2026, Sustainable Tourism, Hospitality and Events. Foroudi, P., Palazoo, M. & Upadhyay, S. (eds.). 1st Edition ed. London: Routledge, 29 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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From clicks to carts: the impact of consumer brand engagement on fashion brand expected value, attitude, and purchase intention
Jaffari, A. A., Ugwuanyi, C. C. (Corresponding / Lead Author) & Sarker , P., 15 Apr 2026, In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
Open Access -
Smart Sustainability: Integrating Technology into Hotel Practices in Saudi Arabia under Vision 2030
Zaidi, M. Z., Jaffari, A. A. (Corresponding / Lead Author) & Shakur, M. B. M. A., 7 Jul 2026, In: Management & Sustainability: An Arab Review.Research output: Contribution to journal › Article › peer-review
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Sustainability-Driven Digital Transformation and Customer Experience in Emerging Markets: The Interplay of Business Model Innovation and Value Co-Creation
Jaffari, A. A. (Corresponding / Lead Author), Muzaffar, A. (Corresponding / Lead Author), Shaikh, S. & Butt, A. H., 2 Apr 2026, In: Systems. 14, 4, 390.Research output: Contribution to journal › Article › peer-review
Open Access
Activities
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The Influence of Generational Diversity on Employee Engagement within Charities in England and Wales.
Jaffari, A. A. (External Examiner)
13 Jul 2026Activity: Examination types › External Supervisor - PGR Student
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Synthesis of the Effect of Environmental Stimuli, Consumer Involvement with Marketing Stimuli on Consumer Buying Decisions Process; A Study of Retail Businesses in County Durham and North Yorkshire in Northeast England
Jaffari, A. A. (External Examiner)
6 Mar 2026Activity: Examination types › External Examiner - PGR student
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MARKETING PRACTICES OF BUSINESSES IN A RESTRICTED DIGITAL LANDSCAPE: A CASE STUDY OF MYANMA
Jaffari, A. A. (External Examiner)
23 Jul 2026Activity: Examination types › External Supervisor - PGR Student
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Understanding Consumers of the New Era.
Jaffari, A. A. (Speaker)
23 Mar 2026Activity: Talk or presentation types › Invited talk
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Cogent Business & Management (Journal)
Jaffari, A. A. (Editor)
21 Oct 2025 → 21 Jul 2026Activity: Publication peer-review and editorial work types › Editorial work