Sepideh Zahiri

Her research is broadly focused on the Determinants of Distribution Firms’ E-Marketing Adoption and the Impact on Marketing Performance. Specifically, the research explored the different factors influencing distribution firms’ decision to involve in E-Marketing adoption with their marketing activities in Middle Eastern countries and the relationship between the distribution firms E-Marketing adoption and its marketing performance using triangulation strategy. Sepideh has expertise in both academic and industrial research. She has published in a journal paper and many leading conferences as well as having several papers in progress in leading journals.