A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales

F. K.T. Cheung*, E. Kurul, A. H. Oti

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)335-352
    Number of pages18
    JournalConstruction Management and Economics
    Volume34
    Issue number4-5
    DOIs
    Publication statusPublished (VoR) - 3 May 2016

    Keywords

    • Case study
    • S-D logic
    • construction marketing
    • hybrid strategies
    • value co-creation

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