A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales

F. K.T. Cheung; E. Kurul; A. H. Oti

doi:10.1080/01446193.2016.1200107

A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales

F. K.T. Cheung^*, E. Kurul, A. H. Oti

^*Corresponding author for this work

Oxford Brookes University

Research output: Contribution to journal › Article › peer-review

4 Citations (SciVal)

Original language	English
Pages (from-to)	335-352
Number of pages	18
Journal	Construction Management and Economics
Volume	34
Issue number	4-5
DOIs	https://doi.org/10.1080/01446193.2016.1200107
Publication status	Published (VoR) - 3 May 2016

Keywords

Case study
S-D logic
construction marketing
hybrid strategies
value co-creation

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10.1080/01446193.2016.1200107

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title = "A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales",

keywords = "Case study, S-D logic, construction marketing, hybrid strategies, value co-creation",

author = "Cheung, \{F. K.T.\} and E. Kurul and Oti, \{A. H.\}",

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doi = "10.1080/01446193.2016.1200107",

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AU - Cheung, F. K.T.

AU - Kurul, E.

AU - Oti, A. H.

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KW - Case study

KW - S-D logic

KW - construction marketing

KW - hybrid strategies

KW - value co-creation

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SP - 335

EP - 352

JO - Construction Management and Economics

JF - Construction Management and Economics

IS - 4-5

ER -

A case study of hybrid strategies to create value for a contracting business in the education sector in England and Wales

Keywords

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