@inproceedings{d599476127b148538377bc0855f31cab,
title = "A Critical Innovative Service Quality Measurement in Achieving Customer Satisfaction: A Lesson from Vietnamese Retail Banking Industry",
keywords = "Customer Satisfaction, Innovative Banking Product Quality, Innovative Service Quality, Retail Banking Industry, SERVQUAL",
author = "Hoang, {Nhu Y.Ngoc} and Truong, {Ngan Tuyet} and Vikas Kumar",
note = "Publisher Copyright: {\textcopyright} IEOM Society International.; 4th European International Conference on Industrial Engineering and Operations Management, IEOM 2021 ; Conference date: 02-08-2021 Through 05-08-2021",
year = "2021",
language = "English",
isbn = "9781792361272",
series = "Proceedings of the International Conference on Industrial Engineering and Operations Management",
publisher = "IEOM Society",
pages = "111--125",
editor = "Mario Fargnoli and Mara Lombardi and Massimo Tronci and Patrick Dallasega and Savino, {Matteo Mario} and Francesco Costantino and {Di Gravio}, Giulio and Riccardo Patriarca",
booktitle = "Proceedings - 4th European Rome Conference 2021",
}