AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want

  • Asad Hassan Butt
  • , Hassan Ahmad*
  • , Naeem Khan
  • , Usman Mumtaz
  • , Asif Muzaffar
  • *Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    JournalReview of Marketing Science
    DOIs
    Publication statusPublished (VoR) - 30 May 2024

    Keywords

    • AI-powered tools
    • augmentation quality
    • augmented reality expertise
    • augmented reality immersive experience
    • enjoyment
    • interactivity

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