An investigation of the evaluation of the viral marketing research

Antonius Raghubansie, Hatem El-Gohary, Chandrani Samaradivakara

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Marketing and Consumer Behavior
Subtitle of host publication	Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global
Pages	201-227
Number of pages	27
Volume	1-4
ISBN (Electronic)	9781466673595
ISBN (Print)	9781466673588
DOIs	https://doi.org/10.4018/978-1-4666-7357-1_ch010 https://doi.org/10.4018/978-1-4666-7357-1.ch010
Publication status	Published (VoR) - 1 Jan 2014

Access to Document

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