Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

  • Asad Hassan Butt
  • , Hassan Ahmad*
  • , Asif Muzaffar
    • *Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    19 Citations (SciVal)

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    Social Sciences

    Computer Science

    Economics, Econometrics and Finance