BAME: A report on the use of the term and responses to it: Terminology Review for the BBC and Creative Industries

Marcus Ryder*, Sarita Malik, Stevie Marsden, Robert Lawson, Matt Gee

*Corresponding author for this work

    Research output: Book/ReportCommissioned report


    The use of the term BAME, an acronym used to refer to people from ‘Black, Asian and Minority Ethnic’ backgrounds, has become widespread in the UK in recent years. From government reports, advocacy groups and journalistic reportage, BAME has become a catch-all moniker, interchangeably used as both a noun and adjective to signify, or “represent”, a heterogeneous band of people who do not identify as White when describing their identities, cultures, and experiences.

    Despite this wide spread usage,the term has garnered significant criticism from the very people it seeks to describe. With some people viewing it as an annoying “necessary evil”, to others seeing it as an insult that should never be used. A major concern, apparent in recent public responses to BAME, is that it homogenises culturally distinct social groups.
    Our aim in this report is to address the current, existing tensions around the use of BAME and ethnicity-related terminology in the creative industries as part of our broader work, research-based and vocational, to action change in the sector. The report makes a critical intervention in current debates, and hopes to drive forward a more thoughtful approach to how language about, and for, diverse communities is used in the future.
    Original languageEnglish
    Place of PublicationBirmingham
    PublisherSir Lenny Henry Centre for Media Diversity
    Commissioning bodySir Lenny Henry Centre for Media Diversity
    Number of pages71
    Publication statusPublished (VoR) - 1 Aug 2021


    Dive into the research topics of 'BAME: A report on the use of the term and responses to it: Terminology Review for the BBC and Creative Industries'. Together they form a unique fingerprint.

    Cite this