TY - JOUR
T1 - Co-creating a sustainable regional brand from multiple sub-brands
T2 - The andaman tourism cluster of Thailand
AU - Pongsakornrungsilp, Siwarit
AU - Pongsakornrungsilp, Pimlapas
AU - Pusaksrikit, Theeranuch
AU - Wichasin, Pimmada
AU - Kumar, Vikas
N1 - Funding Information:
Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039.
Funding Information:
Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data.
Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland.
PY - 2021/8/2
Y1 - 2021/8/2
KW - Andaman tourism cluster of Thailand
KW - Brand culture
KW - Multi-method research
KW - Regional brand
UR - http://www.scopus.com/inward/record.url?scp=85113421042&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85113421042&partnerID=8YFLogxK
U2 - 10.3390/su13169409
DO - 10.3390/su13169409
M3 - Article
AN - SCOPUS:85113421042
SN - 2071-1050
VL - 13
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
IS - 16
M1 - 9409
ER -