Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp*, Theeranuch Pusaksrikit, Pimmada Wichasin, Vikas Kumar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
Original languageEnglish
Article number9409
JournalSustainability (Switzerland)
Volume13
Issue number16
DOIs
Publication statusPublished (VoR) - 2 Aug 2021

Keywords

  • Andaman tourism cluster of Thailand
  • Brand culture
  • Multi-method research
  • Regional brand

Fingerprint

Dive into the research topics of 'Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand'. Together they form a unique fingerprint.

Cite this