Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Siwarit Pongsakornrungsilp; Pimlapas Pongsakornrungsilp; Theeranuch Pusaksrikit; Pimmada Wichasin; Vikas Kumar

doi:10.3390/su13169409

Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp^*, Theeranuch Pusaksrikit, Pimmada Wichasin, Vikas Kumar

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

9 Citations (SciVal)

Original language	English
Article number	9409
Journal	Sustainability (Switzerland)
Volume	13
Issue number	16
DOIs	https://doi.org/10.3390/su13169409
Publication status	Published (VoR) - 2 Aug 2021

Funding

Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039. Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data.

Keywords

Andaman tourism cluster of Thailand
Brand culture
Multi-method research
Regional brand

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10.3390/su13169409

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AU - Pusaksrikit, Theeranuch

AU - Wichasin, Pimmada

AU - Kumar, Vikas

N1 - Funding Information: Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039. Funding Information: Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data. Publisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

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KW - Brand culture

KW - Multi-method research

KW - Regional brand

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Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Funding

Keywords

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