Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Siwarit Pongsakornrungsilp; Pimlapas Pongsakornrungsilp; Theeranuch Pusaksrikit; Pimmada Wichasin; Vikas Kumar

doi:10.3390/su13169409

Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Siwarit Pongsakornrungsilp
, Pimlapas Pongsakornrungsilp^*
, Theeranuch Pusaksrikit
, Pimmada Wichasin
, Vikas Kumar

^*Corresponding author for this work

Walailak University
Chulalongkorn University
Suan Dusit Rajabhat University
University of the West of England

Research output: Contribution to journal › Article › peer-review

11 Citations (SciVal)

Original language	English
Article number	9409
Journal	Sustainability (Switzerland)
Volume	13
Issue number	16
DOIs	https://doi.org/10.3390/su13169409
Publication status	Published (VoR) - 2 Aug 2021

Funding

Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039. Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data.

Keywords

Andaman tourism cluster of Thailand
Brand culture
Multi-method research
Regional brand

Access to Document

10.3390/su13169409

Cite this

@article{2fcd8cce2e464b9c925829f1b6f84072,

title = "Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand",

keywords = "Andaman tourism cluster of Thailand, Brand culture, Multi-method research, Regional brand",

author = "Siwarit Pongsakornrungsilp and Pimlapas Pongsakornrungsilp and Theeranuch Pusaksrikit and Pimmada Wichasin and Vikas Kumar",

note = "Funding Information: Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039. Funding Information: Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data. Publisher Copyright: {\textcopyright} 2021 by the authors. Licensee MDPI, Basel, Switzerland.",

year = "2021",

month = aug,

day = "2",

doi = "10.3390/su13169409",

language = "English",

volume = "13",

journal = "Sustainability (Switzerland)",

issn = "2071-1050",

publisher = "MDPI",

number = "16",

}

TY - JOUR

T1 - Co-creating a sustainable regional brand from multiple sub-brands

T2 - The andaman tourism cluster of Thailand

AU - Pongsakornrungsilp, Siwarit

AU - Pongsakornrungsilp, Pimlapas

AU - Pusaksrikit, Theeranuch

AU - Wichasin, Pimmada

AU - Kumar, Vikas

N1 - Funding Information: Funding: This research was funded by the Thailand Research Fund (TRF), Grant number RDG60T0039. Funding Information: Acknowledgments: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence. We also appreciate the grant from the Thailand Research Fund (TRF). We also wish to thank all informants in the Andaman Tourism Cluster of Thailand for their valuable data. Publisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

PY - 2021/8/2

Y1 - 2021/8/2

KW - Andaman tourism cluster of Thailand

KW - Brand culture

KW - Multi-method research

KW - Regional brand

UR - https://www.scopus.com/pages/publications/85113421042

UR - https://www.scopus.com/pages/publications/85113421042#tab=citedBy

U2 - 10.3390/su13169409

DO - 10.3390/su13169409

M3 - Article

AN - SCOPUS:85113421042

SN - 2071-1050

VL - 13

JO - Sustainability (Switzerland)

JF - Sustainability (Switzerland)

IS - 16

M1 - 9409

ER -

Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

Funding

Keywords

Access to Document

Other files and links

Fingerprint

Cite this