Co-creating a sustainable regional brand from multiple sub-brands: The andaman tourism cluster of Thailand

  • Siwarit Pongsakornrungsilp
  • , Pimlapas Pongsakornrungsilp*
  • , Theeranuch Pusaksrikit
  • , Pimmada Wichasin
  • , Vikas Kumar
    • *Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    10 Citations (SciVal)

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    Social Sciences