Abstract
It is widely recognised that organizational culture has a key role in determining the success of change management initiatives. The introduction of Green IT approaches within an organization often represents a major exercise in change management. This paper explores ways of transforming organizational culture in directions that will support the introduction of greater levels of Green IT. A major theme is the use of 'choice architectures' to 'nudge' individuals in particular directions. Other themes explored in the paper are the roles of the social media and intelligent context-awareness. The impact of globalization is also considered. Cameron and Quinn's Competing Values Framework is used as a tool to explore the impact of organizational culture. � 2014 IEEE.
Original language | English |
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Pages | 554-559 |
Number of pages | 6 |
Publication status | Published (VoR) - 2014 |
Keywords
- choice architectures
- cloud computing
- Green IT
- intelligent context-awareness
- nudging technology
- organizational culture
- sustainability
- Cloud computing
- Management
- Sustainable development
- Change management
- Competing values frameworks
- Cultural transformations
- Intelligent context-awareness
- Organizational cultures
- Social media
- Information technology