Cultural transformation to support the adoption of green IT: 28th IEEE International Conference on Advanced Information Networking and Applications Workshops, IEEE WAINA 2014

W.M. Campbell, P. Moore, M. Sharma

    Research output: Contribution to conferencePaper

    Abstract

    It is widely recognised that organizational culture has a key role in determining the success of change management initiatives. The introduction of Green IT approaches within an organization often represents a major exercise in change management. This paper explores ways of transforming organizational culture in directions that will support the introduction of greater levels of Green IT. A major theme is the use of 'choice architectures' to 'nudge' individuals in particular directions. Other themes explored in the paper are the roles of the social media and intelligent context-awareness. The impact of globalization is also considered. Cameron and Quinn's Competing Values Framework is used as a tool to explore the impact of organizational culture. � 2014 IEEE.
    Original languageEnglish
    Pages554-559
    Number of pages6
    Publication statusPublished (VoR) - 2014

    Keywords

    • choice architectures
    • cloud computing
    • Green IT
    • intelligent context-awareness
    • nudging technology
    • organizational culture
    • sustainability
    • Cloud computing
    • Management
    • Sustainable development
    • Change management
    • Competing values frameworks
    • Cultural transformations
    • Intelligent context-awareness
    • Organizational cultures
    • Social media
    • Information technology

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