Customer Relationship Management (CRM) and Brand Image encourage Customer Retention; A mediating role of Customer Engagement

Muhammad Adnan^* (Corresponding / Lead Author), Muhammad Yaseen, Ather Khan, Ehtisham Khan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Cite this

@article{7e97a04724514e349ac4bc8dfee8f632,

title = "Customer Relationship Management (CRM) and Brand Image encourage Customer Retention; A mediating role of Customer Engagement",

author = "Muhammad Adnan and Muhammad Yaseen and Ather Khan and Ehtisham Khan",

year = "2021",

month = dec,

day = "31",

language = "English",

journal = "Webology",

issn = "1735-188X",

}