Customer Relationship Management (CRM) and Brand Image encourage Customer Retention; A mediating role of Customer Engagement

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Cite this

@article{7e97a04724514e349ac4bc8dfee8f632,

title = "Customer Relationship Management (CRM) and Brand Image encourage Customer Retention; A mediating role of Customer Engagement",

author = "Muhammad Adnan and Muhammad Yaseen and Ather Khan and Ehtisham Khan",

year = "2021",

month = dec,

day = "31",

language = "English",

journal = "Webology",

issn = "1735-188X",

}