Customer relationship management (CRM) practices by small businesses in developing economies: A case study of Egypt

Hatem El-Gohary; David J. Edwards; Juanling Huang

doi:10.4018/978-1-4666-7357-1.ch055

Customer relationship management (CRM) practices by small businesses in developing economies: A case study of Egypt

Hatem El-Gohary^*
, David J. Edwards
, Juanling Huang

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing and Consumer Behavior
Subtitle of host publication	Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global
Pages	1153-1172
Number of pages	20
Volume	3-4
ISBN (Electronic)	9781466673588
ISBN (Print)	1466673575, 9781466673571
DOIs	https://doi.org/10.4018/978-1-4666-7357-1.ch055
Publication status	Published (VoR) - 1 Dec 2014

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10.4018/978-1-4666-7357-1.ch055

Cite this

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title = "Customer relationship management (CRM) practices by small businesses in developing economies: A case study of Egypt",

author = "Hatem El-Gohary and Edwards, \{David J.\} and Juanling Huang",

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language = "English",

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volume = "3-4",

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booktitle = "Marketing and Consumer Behavior",

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Customer relationship management (CRM) practices by small businesses in developing economies: A case study of Egypt. / El-Gohary, Hatem; Edwards, David J.; Huang, Juanling.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications. Vol. 3-4 IGI Global, 2014. p. 1153-1172.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Customer relationship management (CRM) practices by small businesses in developing economies

T2 - A case study of Egypt

AU - El-Gohary, Hatem

AU - Edwards, David J.

AU - Huang, Juanling

PY - 2014/12/1

Y1 - 2014/12/1

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DO - 10.4018/978-1-4666-7357-1.ch055

M3 - Chapter

AN - SCOPUS:84958597054

SN - 1466673575

SN - 9781466673571

VL - 3-4

SP - 1153

EP - 1172

BT - Marketing and Consumer Behavior

PB - IGI Global

ER -

Customer relationship management (CRM) practices by small businesses in developing economies: A case study of Egypt

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