Design Thinking for Business and Management

The book Design Thinking for Business and Management presents a dynamic world of design and its value to business globally. This comprehensive guide explores cases where creativity meets business strategy to shape the future of work life, social life, and the world. This book is an indispensable resource for those seeking to understand the intricacies of design thinking and harness its potential to drive meaningful change in an ever-evolving world.
The book aims to inspire aspiring managers by delving into the nuanced realm of design and management as both a specialised field of design research and a practice-oriented inquiry essential for navigating a rapidly transforming world. Central to its exploration is the profound influence of design leadership and its pivotal role in shaping the identity of managers themselves.
Compiled in six chapters, this book provides invaluable guidance on navigating organisational dynamics, integrating the arts and humanities with STEM disciplines, and honing leadership skills to make lasting change. Through contributed case studies from design thinkers from diverse geographically located organisations, readers learn how to employ design strategically to amplify impact and foster innovation in the private, public, and third sectors.
Furthermore, integrating AI into design processes, strategic design thinking, and fostering innovation are explored in depth. It introduces four new and emerging contexts for design thinking alongside historical perspectives that celebrate the impact of design managers. Ethical considerations and sustainability principles take centre stage in healthcare, justice, and architecture, offering readers practical strategies to balance business objectives with social and environmental responsibilities. Concluding with a forward-looking perspective on future trends, this book equips aspiring design managers with the insights and tools necessary to thrive in an ever-evolving landscape.
But that's not all—this book goes beyond theory to offer practical tools for success. It explores the multifaceted responsibilities shouldered by managers alongside insightful analyses of the skills, competencies, and traits needed for success. Each chapter provides skill analysis tools to help readers assess their strengths and areas for development, making this book an invaluable resource for professionals at any career stage.