Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationContemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation
    PublisherSpringer Nature
    Publication statusPublished (VoR) - 2024

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