Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation
Publisher	Springer Nature
Publication status	Published (VoR) - 2024

Cite this

@inbook{c14f804e6eba4971b962d575df78ccbc,

title = "Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0",

author = "Imran Khan",

year = "2024",

language = "English",

booktitle = "Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation",

publisher = "Springer Nature",

}