Dimensions of brand knowledge: Turkish university students' consumption of international fashion brands

Nazli Alimen, A. Guldem Cerit

    Research output: Contribution to journalArticlepeer-review

    14 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)538-558
    Number of pages21
    JournalJournal of Enterprise Information Management
    Volume23
    Issue number4
    DOIs
    Publication statusPublished (VoR) - 27 Jul 2010

    Keywords

    • Brand awareness
    • Fashion
    • International marketing
    • Students
    • Turkey

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