@inproceedings{31969e56b2224993855b7687063c82da,
title = "Dimensions of brand knowledge: Turkish university students' consumption of international brands",
keywords = "Brand knowledge, Fashion, International brand",
author = "Nazli Alimen and Guldem Cerit",
year = "2009",
language = "English",
isbn = "9781902316697",
series = "Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2009",
booktitle = "Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2009",
note = "6th European and Mediterranean Conference on Information Systems, EMCIS 2009 ; Conference date: 13-07-2009 Through 14-07-2009",
}