DMA Model: Understanding digital marketing adoption and implementation by Islamic Tourism Organizations

Hatem El-Gohary*, Riyad Eid

*Corresponding author for this work

    Research output: Contribution to journalReview articlepeer-review

    18 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)523-532
    Number of pages10
    JournalTourism Analysis
    Volume17
    Issue number4
    DOIs
    Publication statusPublished (VoR) - 2012

    Keywords

    • Digital marketing adoption
    • Digital marketing adoption (DMA) model
    • Internal and external environmental forces
    • Islamic tourism
    • Islamic tourism organizations

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