@article{b8cb8938a31f43ac808a702497e38ec6,
title = "DMA Model: Understanding digital marketing adoption and implementation by Islamic Tourism Organizations",
keywords = "Digital marketing adoption, Digital marketing adoption (DMA) model, Internal and external environmental forces, Islamic tourism, Islamic tourism organizations",
author = "Hatem El-Gohary and Riyad Eid",
year = "2012",
doi = "10.3727/108354212X13473157390885",
language = "English",
volume = "17",
pages = "523--532",
journal = "Tourism Analysis",
issn = "1083-5423",
number = "4",
}