Original language | English |
---|---|
Title of host publication | Innovations in SMEs and Conducting E-Business |
Subtitle of host publication | Technologies, Trends and Solutions |
Publisher | IGI Global |
Pages | 133-151 |
Number of pages | 19 |
ISBN (Print) | 9781609607654 |
DOIs | |
Publication status | Published (VoR) - 2011 |
E-marketing: Towards a conceptualisation of a new marketing philosophy
Hatem El-Gohary*
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
9
Citations
(Scopus)