E-marketing: Towards a conceptualisation of a new marketing philosophy

Hatem El-Gohary*

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    9 Citations (Scopus)
    Original languageEnglish
    Title of host publicationInnovations in SMEs and Conducting E-Business
    Subtitle of host publicationTechnologies, Trends and Solutions
    PublisherIGI Global
    Pages133-151
    Number of pages19
    ISBN (Print)9781609607654
    DOIs
    Publication statusPublished (VoR) - 2011

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