E-marketing: Towards a conceptualisation of a new marketing philosophy

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

9 Citations (Scopus)

Original language	English
Title of host publication	Innovations in SMEs and Conducting E-Business
Subtitle of host publication	Technologies, Trends and Solutions
Publisher	IGI Global
Pages	133-151
Number of pages	19
ISBN (Print)	9781609607654
DOIs	https://doi.org/10.4018/978-1-60960-765-4.ch008
Publication status	Published (VoR) - 2011

Access to Document

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