TY - CONF
T1 - Effect of waistline position of clothing on perceived attractiveness
T2 - KEER2020 8th International Confrence on Kansei Engineering and Emotion Research
AU - Kim, K.
AU - Numakura, K.
AU - Lim, Hye-Won
AU - Takatera, M.
PY - 2020/9/8
Y1 - 2020/9/8
N2 - We investigated the effects of the relationship between the waistline of clothing and the body on the appearance of clothing using a sensory test with Japanese and British participants. Using a three-dimensional clothing simulator, an avatar and five dresses with different clothing waistline (CWL) parameters were created. Evaluation by Japanese participants revealed that a dress for which the CWL position fit the body waistline (BWL) of the wearer was evaluated as being unwrinkled, while the dress with a higher CWL position was evaluated as constricted, slim, and beautiful. However, British participants evaluated dresses for which the CWL position fit the wearer?s BWL and the CWL was 1 cm higher than the wearer?s BWL; these dresses were evaluated as slim, and having a beautiful silhouette. Therefore, the results suggested that there is a specific type of waistline for clothing that is perceived as the most attractive, and this differs between Japanese and British participants. When designing a dress, it is necessary to identify the most suitable position of the waistline to maximize attractiveness, taking into account the consumers? Kansei in each country.
AB - We investigated the effects of the relationship between the waistline of clothing and the body on the appearance of clothing using a sensory test with Japanese and British participants. Using a three-dimensional clothing simulator, an avatar and five dresses with different clothing waistline (CWL) parameters were created. Evaluation by Japanese participants revealed that a dress for which the CWL position fit the body waistline (BWL) of the wearer was evaluated as being unwrinkled, while the dress with a higher CWL position was evaluated as constricted, slim, and beautiful. However, British participants evaluated dresses for which the CWL position fit the wearer?s BWL and the CWL was 1 cm higher than the wearer?s BWL; these dresses were evaluated as slim, and having a beautiful silhouette. Therefore, the results suggested that there is a specific type of waistline for clothing that is perceived as the most attractive, and this differs between Japanese and British participants. When designing a dress, it is necessary to identify the most suitable position of the waistline to maximize attractiveness, taking into account the consumers? Kansei in each country.
KW - Clothing appearance
KW - Sensory test
KW - Waistline
KW - Three-dimensional clothing
KW - Japanese and British
UR - https://www.open-access.bcu.ac.uk/10295/
M3 - Paper
ER -