Effect of waistline position of clothing on perceived attractiveness: KEER2020 8th International Confrence on Kansei Engineering and Emotion Research

We investigated the effects of the relationship between the waistline of clothing and the body on the appearance of clothing using a sensory test with Japanese and British participants. Using a three-dimensional clothing simulator, an avatar and five dresses with different clothing waistline (CWL) parameters were created. Evaluation by Japanese participants revealed that a dress for which the CWL position fit the body waistline (BWL) of the wearer was evaluated as being unwrinkled, while the dress with a higher CWL position was evaluated as constricted, slim, and beautiful. However, British participants evaluated dresses for which the CWL position fit the wearer?s BWL and the CWL was 1 cm higher than the wearer?s BWL; these dresses were evaluated as slim, and having a beautiful silhouette. Therefore, the results suggested that there is a specific type of waistline for clothing that is perceived as the most attractive, and this differs between Japanese and British participants. When designing a dress, it is necessary to identify the most suitable position of the waistline to maximize attractiveness, taking into account the consumers? Kansei in each country.