Effective communication for water resilient communities: A conceptual framework

Mohammad Fahmi Abu Bakar*, Wenyan Wu, David Proverbs, Eirini Mavritsaki

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Article number2880
    JournalWater (Switzerland)
    Volume13
    Issue number20
    DOIs
    Publication statusPublished (VoR) - 1 Oct 2021

    Keywords

    • Effective communication
    • Elaboration likelihood model
    • Emotional marketing
    • Marketing communication
    • Social media communication
    • Theory of planned behaviour
    • Water conservation campaigns
    • Water-resilient communities

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