Efficacy of retailer rebates and delayed incentives under customer heterogeneity

Asif Muzaffar, Muhammad Nasir Malik*, Shiming Deng

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    1 Citation (SciVal)
    Original languageEnglish
    Pages (from-to)1695-1713
    Number of pages19
    JournalRAIRO - Operations Research
    Volume55
    Issue number3
    DOIs
    Publication statusPublished (VoR) - 1 May 2021

    Keywords

    • Delayed incentives
    • Heterogeneous customers and Stackelberg game
    • Marketing-operations interface
    • Pricing and rebate strategies

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