@article{d77d0fd24c064ba2b218b5348853c2a0,
title = "Efficacy of retailer rebates and delayed incentives under customer heterogeneity",
keywords = "Delayed incentives, Heterogeneous customers and Stackelberg game, Marketing-operations interface, Pricing and rebate strategies",
author = "Asif Muzaffar and \{Nasir Malik\}, Muhammad and Shiming Deng",
note = "Publisher Copyright: {\textcopyright} The authors. Published by EDP Sciences, ROADEF, SMAI 2021.",
year = "2021",
month = may,
day = "1",
doi = "10.1051/ro/2021070",
language = "English",
volume = "55",
pages = "1695--1713",
journal = "RAIRO - Operations Research",
issn = "2804-7303",
number = "3",
}