Employer Branding in the Service Sector: Dimensions, Challenges, and Strategic Practices

Asad Abbas Jaffari; Saba  Shaikh

doi:10.1515/9783111478012-003

Employer Branding in the Service Sector: Dimensions, Challenges, and Strategic Practices

Asad Abbas Jaffari^*
, Saba Shaikh

^*Corresponding author for this work

Department of Management, Business and Marketing

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The service industry is one of the industries where employer branding is a
strategic measure that influences the perceptions, engagement, and loyalty of employees. It goes further than recruitment to include organisational culture, work–life balance, rewards, and development opportunities. This chapter looks into the effects of these dimensions on employee experience, organisational performance, and sustainable em ployer brand practices in the emerging markets.

Original language	English
Title of host publication	De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice
Publisher	De Gruyter
Chapter	3
DOIs	https://doi.org/10.1515/9783111478012-003
Publication status	Published (VoR) - 31 Aug 2026

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Employer Branding in the Service Sector: Dimensions, Challenges, and Strategic Practices

Abstract

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