Enablers of post-COVID-19 customer demand resilience: evidence for fast-fashion MSMEs

Naila Fares; Jaime Lloret; Vikas Kumar; Guilherme F. Frederico; Anil Kumar; Jose Arturo Garza-Reyes

doi:10.1108/BIJ-11-2021-0693

Enablers of post-COVID-19 customer demand resilience: evidence for fast-fashion MSMEs

Naila Fares, Jaime Lloret, Vikas Kumar^*, Guilherme F. Frederico, Anil Kumar, Jose Arturo Garza-Reyes

^*Corresponding author for this work

Faculty of Business, Law and Social Sciences

Research output: Contribution to journal › Article › peer-review

10 Citations (SciVal)

Original language	English
Journal	Benchmarking
DOIs	https://doi.org/10.1108/BIJ-11-2021-0693
Publication status	Accepted/In press (AAM) - 2022

Keywords

COVID-19
Customer demand resilience
Fast-fashion MSMEs
Fuzzy TOPSIS

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10.1108/BIJ-11-2021-0693

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@article{d123f6b5ddd1473a84e30f46593c6825,

title = "Enablers of post-COVID-19 customer demand resilience: evidence for fast-fashion MSMEs",

keywords = "COVID-19, Customer demand resilience, Fast-fashion MSMEs, Fuzzy TOPSIS",

author = "Naila Fares and Jaime Lloret and Vikas Kumar and Frederico, {Guilherme F.} and Anil Kumar and Garza-Reyes, {Jose Arturo}",

note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",

year = "2022",

doi = "10.1108/BIJ-11-2021-0693",

language = "English",

journal = "Benchmarking",

issn = "1463-5771",

publisher = "Emerald",

}

TY - JOUR

T1 - Enablers of post-COVID-19 customer demand resilience

T2 - evidence for fast-fashion MSMEs

AU - Fares, Naila

AU - Lloret, Jaime

AU - Kumar, Vikas

AU - Frederico, Guilherme F.

AU - Kumar, Anil

AU - Garza-Reyes, Jose Arturo

PY - 2022

Y1 - 2022

KW - COVID-19

KW - Customer demand resilience

KW - Fast-fashion MSMEs

KW - Fuzzy TOPSIS

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U2 - 10.1108/BIJ-11-2021-0693

DO - 10.1108/BIJ-11-2021-0693

M3 - Article

AN - SCOPUS:85137445919

SN - 1463-5771

JO - Benchmarking

JF - Benchmarking

ER -

Enablers of post-COVID-19 customer demand resilience: evidence for fast-fashion MSMEs

Keywords

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