Enhancing brand equity through branded content experience on social media: Developing and testing a moderated mediation model

  • M. Waqas
  • , M.A. Waseem
  • , N. Wajid
  • , I. Irfan

    Research output: Contribution to journal › Article › peer-review

    2 Citations (SciVal)

    Fingerprint

    Dive into the research topics of 'Enhancing brand equity through branded content experience on social media: Developing and testing a moderated mediation model'. Together they form a unique fingerprint.

    Psychology