TY - JOUR
T1 - Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries
T2 - The Mediation Role of Customer Engagement
AU - Garg, Poonam
AU - Gupta, Bhumika
AU - Dzever, Sam
AU - Sivarajah, Uthayasankar
AU - Kumar, Vikas
N1 - Publisher Copyright:
© 2020
PY - 2020/6
Y1 - 2020/6
KW - Business performance
KW - Customer engagement
KW - Indian retail and IT Industries
KW - Social media analytics
UR - http://www.scopus.com/inward/record.url?scp=85078817409&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85078817409&partnerID=8YFLogxK
U2 - 10.1016/j.ijinfomgt.2020.102069
DO - 10.1016/j.ijinfomgt.2020.102069
M3 - Article
AN - SCOPUS:85078817409
SN - 0268-4012
VL - 52
JO - International Journal of Information Management
JF - International Journal of Information Management
M1 - 102069
ER -