Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

Poonam Garg, Bhumika Gupta*, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

53 Citations (SciVal)
Original languageEnglish
Article number102069
JournalInternational Journal of Information Management
Volume52
DOIs
Publication statusPublished (VoR) - Jun 2020

Keywords

  • Business performance
  • Customer engagement
  • Indian retail and IT Industries
  • Social media analytics

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