Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

Poonam Garg; Bhumika Gupta; Sam Dzever; Uthayasankar Sivarajah; Vikas Kumar

doi:10.1016/j.ijinfomgt.2020.102069

Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

Poonam Garg, Bhumika Gupta^*, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

68 Citations (SciVal)

Original language	English
Article number	102069
Journal	International Journal of Information Management
Volume	52
DOIs	https://doi.org/10.1016/j.ijinfomgt.2020.102069
Publication status	Published (VoR) - Jun 2020

Keywords

Business performance
Customer engagement
Indian retail and IT Industries
Social media analytics

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10.1016/j.ijinfomgt.2020.102069

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title = "Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement",

keywords = "Business performance, Customer engagement, Indian retail and IT Industries, Social media analytics",

author = "Poonam Garg and Bhumika Gupta and Sam Dzever and Uthayasankar Sivarajah and Vikas Kumar",

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year = "2020",

month = jun,

doi = "10.1016/j.ijinfomgt.2020.102069",

language = "English",

volume = "52",

journal = "International Journal of Information Management",

issn = "0268-4012",

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Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. / Garg, Poonam; Gupta, Bhumika; Dzever, Sam et al.
In: International Journal of Information Management, Vol. 52, 102069, 06.2020.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries

T2 - The Mediation Role of Customer Engagement

AU - Garg, Poonam

AU - Gupta, Bhumika

AU - Dzever, Sam

AU - Sivarajah, Uthayasankar

AU - Kumar, Vikas

PY - 2020/6

Y1 - 2020/6

KW - Business performance

KW - Customer engagement

KW - Indian retail and IT Industries

KW - Social media analytics

UR - https://www.scopus.com/pages/publications/85078817409

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U2 - 10.1016/j.ijinfomgt.2020.102069

DO - 10.1016/j.ijinfomgt.2020.102069

M3 - Article

AN - SCOPUS:85078817409

SN - 0268-4012

VL - 52

JO - International Journal of Information Management

JF - International Journal of Information Management

M1 - 102069

ER -

Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

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