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Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

  • Poonam Garg
  • , Bhumika Gupta*
  • , Sam Dzever
  • , Uthayasankar Sivarajah
  • , Vikas Kumar
    • *Corresponding author for this work
    • Institute of Management Technology, Ghaziabad
    • Institut Mines-Télécom
    • University of Bradford
    • University of the West of England

    Research output: Contribution to journal › Article › peer-review

    79 Citations (SciVal)

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