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Exploring the Impact of Customer Knowledge Management in Creating Brand Value with the Moderating Role of Gender and Residential Area of the Respondents

  • Mawish Munawar (Corresponding / Lead Author)
  • , Mirza Ashfaq Ahmed
  • , Muhammad Ahmed
    • University of Gujrat, Pakistan
    • University of Gujrat, Pakistan

    Research output: Contribution to journal › Article › peer-review

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