Original language | English |
---|---|
Pages (from-to) | 43-61 |
Number of pages | 19 |
Journal | Journal of General Management |
Volume | 36 |
Issue number | 3 |
DOIs | |
Publication status | Published (VoR) - 2010 |
Exploring the 'Jingle Fallacy': A study of personality and values
Malcolm Higgs*, Scott Lichtenstein
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
10
Citations
(SciVal)