Exploring the 'Jingle Fallacy': A study of personality and values

Malcolm Higgs*, Scott Lichtenstein

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    9 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)43-61
    Number of pages19
    JournalJournal of General Management
    Volume36
    Issue number3
    DOIs
    Publication statusPublished (VoR) - 2010

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