@article{065679251b7d48dd8b4122875432488f,
title = "Exploring the potential of mass-customisation as an innovation in the express parcel delivery industry",
keywords = "Critical incident technique, Express air cargo industry, Innovation, Mass-customisation",
author = "Aziz, {Nisar Ahmed} and John Sparrow",
year = "2009",
doi = "10.1504/IJBIR.2009.027206",
language = "English",
volume = "3",
pages = "634--650",
journal = "International Journal of Business Innovation and Research",
issn = "1751-0252",
publisher = "Inderscience",
number = "6",
}