Facilitating Organizational Decision-Making Process through LEGO® SERIOUS PLAY® Method

Previous research has offered several processes/frameworks for facilitating/improving the Organizational Decision-Making Process (ODMP). However, limited research has practically identified a method to facilitate all decision-makers' participation, realise their views/ideas, improve their communications, and maximise the chance of making the organization's most effective and implementable decisions. LEGO® SERIOUS PLAY® (LSP) as a creative methodology has been utilized in organisations to facilitate discussions/meetings/workshops. However, no studies have been conducted on applying LSP to improve ODMP. This study explains the use of LSP to facilitate and enhance this process by developing a conceptual framework and offers a novel ODMP. It adopts action research, including interviews, a case study, and a focus group and facilitates a workshop to observe and validate the effectiveness of the proposed process. The research findings suggest that the proposed approach fosters a more visual, creative, interactive and collaborative experience, increasing all-around participation during the ODMP.