Factors affecting customers' attitude towards solar energy products

Vikas Kumar*, Bikramjit Singh Hundal, Amanjot Singh Syan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Citations (SciVal)
Original languageEnglish
Pages (from-to)271-293
Number of pages23
JournalInternational Journal of Business Innovation and Research
Issue number2
Publication statusPublished (VoR) - 2020


  • CFA
  • Confirmatory factor analysis
  • Customer attitude
  • EFA
  • Environmental concern
  • Exploratory factor analysis
  • Government policies
  • Green buying behaviour
  • Multiple regression analysis
  • Peers influence


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