Factors affecting customers' attitude towards solar energy products

  • Vikas Kumar*
  • , Bikramjit Singh Hundal
  • , Amanjot Singh Syan
  • *Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    27 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)271-293
    Number of pages23
    JournalInternational Journal of Business Innovation and Research
    Volume21
    Issue number2
    DOIs
    Publication statusPublished (VoR) - 2020

    Keywords

    • CFA
    • Confirmatory factor analysis
    • Customer attitude
    • EFA
    • Environmental concern
    • Exploratory factor analysis
    • Government policies
    • Green buying behaviour
    • Multiple regression analysis
    • Peers influence

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