Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations

Hatem El-Gohary*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    212 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)1256-1269
    Number of pages14
    JournalTourism Management
    Volume33
    Issue number5
    DOIs
    Publication statusPublished (VoR) - Oct 2012

    Keywords

    • E-Marketing adoption
    • Egypt
    • Electronic Marketing
    • Small tourism organizations
    • Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT)

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