Factors Affecting Omnichannel Buying Online and Return in Store: Evidence From Fast-Fashion Retail

Naila Fares, Jaime Lloret, Vikas Kumar, Guilherme Frederico

Research output: Contribution to journalArticlepeer-review

2 Citations (SciVal)
Original languageEnglish
JournalJournal of Enterprise Information Management
DOIs
Publication statusPublished (VoR) - 3 Apr 2023

Keywords

  • BORS
  • fast-fashion
  • Fuzzy VIKOR
  • MCDM
  • omnichannel
  • operations management
  • SWOT-AHP
  • consumer
  • retail
  • e-commerce
  • decision-making
  • product returns

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