@article{1ed8128668b14fe4b7953caf9f7a97b0,
title = "Factors Affecting Omnichannel Buying Online and Return in Store: Evidence From Fast-Fashion Retail",
keywords = "BORS, fast-fashion, Fuzzy VIKOR, MCDM, omnichannel, operations management, SWOT-AHP, consumer, retail, e-commerce, decision-making, product returns",
author = "Naila Fares and Jaime Lloret and Vikas Kumar and Guilherme Frederico",
year = "2023",
month = apr,
day = "3",
doi = "10.1108/JEIM-01-2022-0020",
language = "English",
journal = "Journal of Enterprise Information Management",
issn = "1741-0398",
publisher = "Emerald Publishing",
}