Factors Influencing Intentions To Return Express Delivery Packages For Next Use In A Developing Country

The rapid growth of the e-commerce and logistics industries has generated a considerable amount of express packaging waste, which is steadily harming the environment. Thus, achieving a sustainable e-commerce system has become crucial. This study aims to identify the factors that affect intentions to return Express Delivery Packages (EDPs) for next use by applying the extended Theory of Planned Behaviour (TPB) in a developing country context. The research data were gathered through an online survey in Thailand. In total, we received 426 responses using convenience sampling. This paper constructs a model and analyses the empirical data with Covariance-Based Structural Equation Modelling (CB-SEM). The results reveal that attitude, subjective norm, perceived behavioural control, and awareness of consequence significantly impact intentions. Surprisingly, the hypotheses for convenience, incentive, and risk perception, on the other hand, do not affect intention to return. The contributions to the literature on reverse logistics are to improve understanding of the consumers’ perspective as well as provide insights to the government and express delivery operators in understanding the relative magnitude of factors that lead to the intention to return EDPs and form strategies that will encourage the involvement of more friendly practises, in line with circular goals.