Gender impact on business growth in Europe and the Middle East and North Africa

The purpose of this study is to analyse how gender diversity within corporate boardrooms influences business growth, specifically comparing the contexts of Europe and the Middle East and North Africa (MENA) region. It aims to explore the dynamics of gender representation in leadership roles, evaluate its impact on organizational performance and assess how cultural and socio-economic factors affect gender diversity in these distinct regions. The study seeks to provide insights that can inform policies promoting gender equality in leadership, contributing to improved decision-making and potentially enhancing business outcomes.

Design/methodology/approach
Using a quantitative and comparative approach, this study includes responses from 430 business leaders, with 210 from MENA and 220 from Europe. Data were collected through structured surveys and analysed using SPSS to determine the correlation between gender diversity in boardrooms and business growth. Data were collected through structured surveys and analysed using analysis of variance in SPSS to determine the potential gender diversity in boardrooms and business growth.

Findings
The analysis reveals a strong male dominance in decision-making roles in both European and MENA businesses, with men holding most power and influence. European boardrooms show slightly more gender diversity than MENA, though this does not consistently correlate with higher business growth. Interestingly, MENA reports stronger growth despite less diversity. Women leaders in both regions are effective and dedicated but remain underrepresented.

Research limitations/implications
The findings call for region-specific policies to enhance gender diversity in leadership, with Gender Equality Action Plans tailored to Europe and MENA. Businesses should adopt mentorship and inclusive policies to support growth through diverse leadership. Promoting diversity can drive workplace equality, supported by education. Further research on long-term impacts and stakeholder engagement is recommended to foster change.

Originality/value
This research enhances literature by examining women’s representation in gender-balanced boardrooms and addressing the East-West divide. It fills gaps with practical, policy and theoretical recommendations, offering valuable insights for businesses and policymakers promoting gender equality in leadership.